Why Image Management is so critical for Bankers
Bankers directly touch our lives as well as the fortunes of a nation – right from acting as gatekeepers of global financial security systems to safeguarding confidential customer information and complying with complex Banking regulations, Bankers have an image to carry. Be it the personal/professional style scale or ensuring that the non-visual cues of image acts as a resource, Bankers need to be given a look that clearly defines and distinguishes their corporate roles and goals from the rest of the world. This image aspect remains largely overlooked by organizations driven by core banking operations to date. As a result, the financial consultants and personal bankers are not able to meet their financial goals, mid to large size banks are finding it a challenge to reclaim the volatile ground of trust and confidence of end customers due to increased competition, not to forget the fines and penalties being imposed on banks due to non-compliance with global financial security regulations as well additional compliance measure requirements due to heightened scrutiny by regulators all over the world
Besides exhibiting the right Clothing, Grooming and Etiquette required to perform the job seamlessly, a banker need to leave a lasting first impression. This is equally important for executives working in Audit and AML spheres as they are primarily seen as professional who can help de-risking the current processes. Whether you have an ability and capability is first demonstrated through non-verbal cues and then extrapolated through other actions and behaviours to solidify the first impressions. You would like to be first perceived as one you are and sending the right messages about the authority, determination, integrity and grit are so important for overall role success
Image Management for Bankers is a revolutionary step in this direction, aimed at making a long term and cascading impact on the way Bankers and Audit professionals and perceived.